![]() ![]() Obviously we use data to better understand customers but we’ll also always try to editorialize the content we offer. We try to be a bit playful, not just bombard people with library titles but try to trigger their curiosity. That’s why we have a very broad range of content and we’re using algorithms differently.įor instance, we’re proposing content that will fit a certain mood, or personality, or even an astrological sign. Streaming is for everyone, and that’s why we want Salto to attract the widest possible demographics. We have now all understood that streaming isn’t just for the young, upper-class and/or urban customers that are only interested in American series. Streaming services like Netflix were initially targeting younger demographics and are now catering to a much wider audience. (“Looking for Alaska”), Canada (“C’est comme ça que je t’aime”), Scandinavia (“Exit”), Spain (“The Pier”), Belgium, etc. On top of the staple French series, soaps and reality shows, we know that the French audience is interested in content from abroad so we have international gems from the U.S. We think there is room for a service that caters specifically to a French audience. How do you think you can attract viewers who already subscribe to a number of other services in France? But all three seasons of “Call My Agent!” are available now on Salto. So, up until now we weren’t established in the streaming landscape, though “Call My Agent” is typically the kind of premium series that we will strive to offer exclusively to our subscribers going forward. Did you get access to the fourth season before Netflix? What about “Call My Agent,” which just finished airing on France Télévisions, the commissioner and co-financier of the show. We also have episodes of reality shows like “L’amour est dans le pré” early. series like “Fargo” or “Manifest,” which will be available only 24 hours after airing in the U.S. We also have new episodes of the most-watched daily soaps, like “Plus belle la vie” or “Demain nous appartient,” which will launch on Salto exclusively 48 hours before their air dates in France, and new episodes of U.S. It’s not just a couple of episodes - it’s entire seasons. The difference is that all our big shows are available in their entirety. Molotov already offers catch-up content from nearly every channel in France, so what’s different with Salto? ![]() ![]() There, you find films and series, but also soaps, reality shows, sports, documentaries, children’s programs and talk shows. We have nearly all the shows that rank the highest in the top-100 ratings of TV audiences in France. Our goal is to reach 15,000 during our first trimester. It’s a subscription-based service priced at €6.99 per month that offers 10,000 hours of programs, including catch-up content from 19 different channels belonging to TF1, France Télévisions and M6, as well as premieres of upcoming shows, and fresh content available for streaming. First off, how would you describe Salto as a service? ![]()
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